It is our strategy − i.e., how we respond to the structural growth drivers in our industry − that will enable us to meet the many challenges ahead and take advantage of the opportunities our market offers. These growth drivers are explained in the section 'our business environment & markets'. The combination of our strategic building blocks – strong concepts, best people, excellent execution, and superior brands − will enable us not just to serve the interests of our stakeholders, but also to create real and lasting value for all of them − our clients, our employees, our candidates and society at large.
By finding employees the work they are best suited for, and by finding employers the candidates who best fit into their organization, we create value for society as a whole. The clarity of our strategy and our strategic goals will also help us to achieve our ambition to be an employer of choice, helping us to continue to attract the best people, who will in turn provide our clients with the excellent execution they need.
Our strategic building blocks only truly work in unison: strong concepts are of little value without the right people to make them work, and excellent execution is impossible without the right concepts and the best people. Only when all three of these building blocks come together in perfect unity can you create that fourth essential building block, superior brands.
We believe all of this will enable us to contribute to a better society, by using our experience and expertise to shape the world of work, helping to maximize future employment and economic growth. By abiding strictly to our business principles and core values, we will also set the standard for our industry, increasing transparency and accountability to the benefit of all our stakeholders − and by doing so guarantee the continuity and sustainability of our business.