We operate in cyclical markets with structural growth. Since the countries in which we are active represent over 90% of the global HR services market, our strategy has been designed to capitalize on the structural growth in the markets in which we operate. Our strategy is illustrated below, and is composed of a number of primary components. Our strategic building blocks – strong concepts, best people, excellent execution and superior brands − represent our response to the external growth drivers and market trends we have identified in our industry. By combining these building blocks, we create value for all our stakeholders, which enables us to continue to expand our business in all five of our service concepts and achieve our strategic targets. More information about how we create value can be found in the section 'value proposition'. Our growth drivers are explained in the section 'our business environment & markets'.